Line Shopping as a Serious Sports Bettor

Regulated sports betting is taking over the United States. NFL is starting up, and additional states, such as Wyoming & Arizona, are legalizing sports betting. It’s a great time to be a sports bettor in the United States. In this article, we are going to discuss the importance of line shopping as a sports bettor. Line shopping is the easiest way to increase your sports betting winnings in a short amount of time.

The importance of line shopping

If you are in a state with regulated sports betting, then you are probably aware that numerous sportsbooks exist: DraftKings, Fanduel, BetMGM, Caesars, and many others. The main benefit of having multiple bookmaker accounts is that nearly all sportsbooks have different odds for a given wager.  We can look at an example below from OddsJam in the New York Yankees versus Baltimore Orioles game below.

Fox Bet sportsbook and Caesars sportsbook are offering the best odds on the Orioles with +220 odds. The best value on the Yankees, on the other hand, is -238 odds on BetMGM. On OddsJam, the best odds are highlighted in yellow for your location, as shown in the image above.

So why is line shopping important?

Using the example above, if you wager $100 on the Orioles on Fox Bet sportsbook and they win, then your total profit will be $220. However, if you were to place that same wager of $100 Orioles moneyline on BetMGM (+190 odds), then your profit would be only $190 if the Orioles were to win. Thus, it is clearly optimal to wager on the Orioles on Caesars or Fox Bet, which are the two sportsbooks giving you the best odds (+220). You simply make more money if your bet hits.

This concept of line shopping is critical in sports betting, and it simply means that you ensure your wager is placed on the sportsbook offering the best possible odds. You’re price comparing, and then betting your hard-earned money on the sportsbook offering the best odds. OddsJam displays odds from all major sportsbooks, as seen in the image above.

Line shopping will make you a lot of money in the long run as a sports bettor. The difference between +190 odds and +220 odds may seem marginal, but it’s not! It adds up to a lot of money in the long run as a sports bettor. Using the example above with the Orioles moneyline, for every $100 you wager, you profit $30 more if the Orioles win and your bet is placed on Fox Bet (or Caesars), as opposed to BetMGM sportsbook.

Sportsbook Odds – Why are they different?

Sportsbooks have different odds from one another because it makes them unique. It makes sense when you think about it. If all bookmakers had identical odds, then we wouldn’t need 30+ regulated sportsbooks in the United States. We’d just need one, as odds would be identical across platforms. However, because odds are unique to a given sportsbook, you need multiple bookmaker accounts to be a successful sports bettor in the United States. You never know when a great betting opportunity is going to occur on a sportsbook, so you have to get them all!

Using line shopping to increase your winnings

To become a profitable sports bettor in the United States, you need multiple sportsbook accounts. You should sign up for BetMGM, Wynn Bet, Fanduel, Caesars, DraftKings, etc. The more books that you have available, the more books you can browse odds on. Again, you never know when a great betting opportunity is going to occur on a sportsbook, so you want as many as possible to be successful.

This article is contributed by OddsJam, a platform providing real-time odds & tools for sharp bettors.

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